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Improving the shades of white, black & grey plastics (Aug 10)_pdfsalesleads.pdf
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August 2010


Colour chemistry: Improving the shade of white, black and grey plastics using Ultramarine


White is the most common colour for plastics. It is most often achieved by using titanium dioxide pigment, which tends to have a yellow undertone. This unwanted yellowness can be exaggerated by extending the white pigment with less pure fillers, or by a colour shift in the resin during processing.

Colour correction is a term frequently used to describe the effect observed when low concentrations of Ultramarine Blue and Violet or Manganese Violet pigments are added to media which possess an inherent yellowish tint. The improvement in apparent whiteness that can be achieved in this way is dramatic. “Whiter than white” shades can be produced and, with transparent materials, the apparent clarity can be greatly enhanced.



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and, therefore, do not interfere with the mechanism by which optical brighteners operate. As a consequence, the two products together give optimum results.

Both Ultramarine and Manganese Violet are transparent, so can be used to absorb unwanted yellowness in white articles and also in clear polymers such as PVC.

Colour correction is a subjective effect based on the aesthetic preference of the observer. Ultramarine Blue is used to produce what may be called a ‘cold’ white, whereas the violet pigments produce ‘warm’ whites. Very often, combinations of the blue and violet pigments are used to produce the desired effect. Where the initial degree of yellowness is high, an increase in the ratio of violet to blue can significantly improve the final result.

Addition Levels

The precise pigment concentration needed to produce the desired level of colour correction depends on the initial degree of yellowness. Generally it is not necessary to use concentrations higher than 0.05% and often addition levels are much lower.

The moderate colour strength of Ultramarines and Manganese Violet is a further advantage of these pigments. This enables accurate metering or weighing at the low pigment concentrations used for colour correction.

Recommended Grades

Recommendations for the correct grade of pigment to use in colour correction are dependent on the end application. However, the following general guidelines can be given:

  • Ultramarine Blue Premier RM is suitable for the production of ‘cold’ whites and in instances where the initial degree of yellowness is very small.
  • Ultramarine Blue Premier AR gives a similar result to Premier RM. However, it is acid resistant and is recommended for use in applications where acid attack of the pigment may be a threat.
  • Ultramarine Violet Premier VU and Manganese Violet Premier VM. Both are suitable for the production of ‘warm’ whites and where a more pronounced degree of yellowness requires correction. When acid resistance is required, Manganese Violet is recommended whereas Ultramarine Violet produces better results where alkali resistance is necessary.
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About Holliday Pigments

Holliday Pigments is a world leading supplier of Ultramarine pigments, which are used in a variety of applications including plastics, coatings, cosmetics, artists’ colours and printing inks. Exporting to over 80 countries, Holliday Pigments has dedicated customer and technical service teams at its factory in France and its commercial office in Singapore.

Holliday Pigments has a proud 125-year history in the manufacture of technical quality Ultramarine and is the only Ultramarine manufacturer in the world to have invested in Flue Gas Desulphurisation technology, reducing sulphur dioxide emissions inherent in the manufacturing process by more than 99.5%

In August 2008, Holliday Pigments joined Rockwood Holdings Inc., becoming an important addition to the Color Pigments and Services Division




Further information on all Holliday Pigments’ products is available from:

Holliday Pigments SA (France)
203, route de Wervicq
BP 50017
F-59559 COMINES, Cedex
Téléphone + 33 (0) 3 20 63 12 00 Télécopieur + 33 (0) 3 20 39 20 83

Holliday Pigments (Singapore) Rockwood Pigments & Additives Pte Ltd
171 Chin Swee Road
#10-08 San Centre
Singapore 169877
Telephone +65 (0) 6532 0676
Fax +65 (0) 6532 0502

Email: infohp@holliday-pigments.com
Web: www.holliday-pigments.com
Or from your Holliday Pigments’ Agent

© HPSA 2010
The information included in this literature is based on data determined by Holliday Pigments SA under standard laboratory conditions. Such information may be affected by different working or processing conditions beyond the control of Holliday Pigments SA and should always be verified by the end user.