Release Date - 12/15/2006

Holliday Pigments Announces Price Increase in the Asia Pacific Region

Holliday Pigments, the world’s largest manufacturer of ultramarine pigments, has announced a price increase of up to 30% across all their product ranges, in the Asia Pacific region from January 2007.

The company cites rising energy and manufacturing costs as well as new environmental regulations that have constrained capacity, as the key reasons behind the increase. Worldwide demand for technical ultramarine blue pigments continues to rise and capacity has been outstripped in 2006.

Said Steve Bell, Global Sales & Marketing Director for Holliday Pigments, “As the leading ultramarine pigment supplier in the world, we are committed to continued investment to ensure the best quality product reaches our customers. The escalation in raw materials and manufacturing costs, coupled with recent capital investments to meet tough environmental controls mean we can no longer sustain current price levels.”

Note to the editors:
Holliday Pigments is the world's leading supplier of ultramarine pigments which are used in a variety of applications including plastics, coatings, cosmetics, artists colours and printing inks. Exporting to over 80 countries, Holliday Pigments has dedicated customer and technical service teams at its factory in France and its commercial offices in Malaysia, China, the UK and the USA.

Holliday Pigments has a proud 120-year history in the manufacture of technical quality ultramarine and is the only ultramarine manufacturer in the world to have invested in Flue Gas Desulphurisation plants, reducing sulphur dioxide emissions inherent in the manufacturing process by more than 99.5%.

For more information, please contact:
John Gallagher
EMG
T +31 164 317 035
E jgallagher@emg.nl

Joanna Houldridge
Holliday Pigments Ltd
T +441482 388751
E joanna.houldridge@holliday-pigments.com